How Proactive Loss Mitigation Makes Everyone a Revenue Cycle Partner
Thomasina Wilkins describes the initiative she has presented at seminars and master classes around the country: proactive loss mitigation. The conventional approach to denials places all resources at the back end, focused on AR recovery. Proactive loss mitigation flips that model by treating revenue cycle as a partnership that begins when the patient makes their first phone call, from scheduling through authorization to clinical documentation to billing to denial advocacy. Every function in the chain is responsible for a warm handoff at their point in the process, and every leader and stakeholder is engaged to understand their part in pre-bill accuracy. The goal is minimal rework and a framework that recalibrates when any part of the process is not working.
Key Takeaway
Proactive loss mitigation is a strategic shift from reactive AR recovery to front-to-back partnership, where every touchpoint from the first scheduling call through final denial advocacy is owned by someone who understands their role in protecting revenue. That model requires clinical, operational, and revenue cycle partners aligned around a shared mission.
“Revenue cycle is all of us. That means the first time that the patient picks up that phone, we are all partners in that patient’s care. We are all caregivers.”
Thomasina Wilkins, Chief Revenue Officer, Sinai Chicago
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