Podcast Short 75 sec February 6, 2026From Season 1, Episode 5

How to Design Patient Payment Plans Using Real Data

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Taya Gordon·CEO & Founder, Atlas & Perpetual Healthcare Consulting
In this clip

Taya Gordon explains why patient payment plans and financial hardship programs fail when they evolve without an intentional strategy tied to local community needs.

Leaders should define expected write-offs, design a small set of plans, then review utilization over time to see what patients actually use. That operating model aligns with patient financial engagement and assistance strategy built on performance data, not assumptions.

Key Takeaway

Payment plans and assistance programs should be designed, measured, and refined using utilization and write-off data, otherwise they drift into complexity without improving affordability or collections.

“Putting enough strategy around it, being intentional, creating that strategy, but looking at your own performance data to identify how that is going to fit with the needs of your organization.”

Taya Gordon, CEO & Founder, Atlas & Perpetual Healthcare Consulting

Patient FinancingFinancial Assistance
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