How Change Champions Drive Revenue Cycle Transformation with Willie Brown | Podcast Shorts from ArceeHQ

In this clip

Willie Brown describes "change champions" as people within the organization who have personal investment in a new initiative, whether through career path, education, or lived experience, and who step up to lead or support it when asked. The role is not limited to formal leaders. Someone on the front line who is genuinely excited about a project can be a pivotal part of making it succeed, pulling others along through existing relationships rather than positional authority. Change champions also help senior leaders see blind spots by giving the team a trusted peer to surface concerns with, producing feedback that would not reach the executive directly.

Credit is shared across the team when the initiative succeeds, and the champion earns a career development opportunity alongside it.

Key Takeaway

Change champions close the feedback gap that senior leaders inherit by being the most visible person in the room. They give team members a trusted peer to surface concerns with, converting hesitation into actionable input that helps everyone feel heard and keeps the initiative grounded in operational reality.

“Sometimes people will bring concerns to them that they won’t bring to you as a leader because they don’t want to be seen as negative. And so that change champion can take that information and boil it down to something that’s actionable, and everybody feels heard.”
Willie Brown, Vice President of Revenue Cycle, Sentara Healthcare

Leadership

From the full episode

Listen to the full conversation.

Willie Brown

Season 2 · Episode 2 · 34 min

Leading with ROI, Team Alignment, and Strategic Discipline: Building High-Performance Revenue Cycle with Willie Brown

Willie Brown · Vice President of Revenue Cycle, Sentara Healthcare

Willie Brown shares an ROI-first framework for setting strategic priorities in a not-for-profit health system under constant staffing and payer pressure. Drawing from his experience leading revenue cycle at Sentara Healthcare, he explains how aligning every initiative to organizational goals, measuring change impact, and building internal leadership capacity shapes everything from technology adoption to team culture. The conversation covers a six-month effort to build a charge reconciliation dashboard internally rather than acquire a vendor solution, the decision-making framework behind that choice, and the measurable outcomes Willie expects across gross revenue, denial rates, and coder productivity. Willie also shares his perspective on agentic AI in authorization management, a registration quality assurance tool his team is developing, and his approach to change leadership through clear communication, change champions, and an authentic open-door policy.

Spotify Apple YouTube

Listen to the full episode

Go deeper

From the clip to strategy.

The themes our guests cover are the same ones our executive guides and ROI calculators are built around. If this clip resonated, here’s where to take it next.

Claims Denial Management, powered by agentic AI

How ArceeHQ catches denials before they happen, resolves them automatically, and gives your reviewers only the cases that need a human.

See the solution

Executive Guide

Reducing claim denials with agentic AI

A practical framework for revenue cycle leaders. Covers the operating model shift, what to measure, and where automation actually pays.

Claims denial ROI calculator

Model the revenue impact of a first-pass rate improvement at your health system. Plug in your denial volume and payer mix.

Run the calculator

Request a demo

Let’s redefine financial engagement together.

See how ArceeHQ can supercharge your revenue cycle. We’ll walk through the platform, discuss your specific systems and goals, and show measurable lift you can expect in the first 90 days.

Reply within 24 hoursNo spam, ever