How to Engage Clinical Leaders in Charge Reconciliation with Willie Brown | Podcast Shorts from ArceeHQ

In this clip

Willie Brown explains how Sentara Healthcare designed its charge reconciliation tool rollout to minimize burden on clinical leaders, who are primarily patient caregivers with limited time to spend on revenue cycle processes. The approach was to come to clinical leaders with already-identified issues and specific questions for validation rather than open-ended discovery requests, bringing proposed solutions to charge capture problems rather than asking clinicians to own both the investigation and resolution from scratch.

Key Takeaway

Charge reconciliation tools succeed with clinical leaders when they reduce cognitive load: surface specific issues, ask for targeted validation, and bring solutions to the conversation rather than asking clinicians to discover and resolve charge capture problems independently.

“We wanted to be able to go to them with an already identified issue or concern and say, we just need to run this past you, get your input, and bring solutions versus bringing problems to those clinical leaders.”
Willie Brown, Vice President of Revenue Cycle, Sentara Healthcare

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Willie Brown

Season 2 · Episode 2 · 34 min

Leading with ROI, Team Alignment, and Strategic Discipline: Building High-Performance Revenue Cycle with Willie Brown

Willie Brown · Vice President of Revenue Cycle, Sentara Healthcare

Willie Brown shares an ROI-first framework for setting strategic priorities in a not-for-profit health system under constant staffing and payer pressure. Drawing from his experience leading revenue cycle at Sentara Healthcare, he explains how aligning every initiative to organizational goals, measuring change impact, and building internal leadership capacity shapes everything from technology adoption to team culture. The conversation covers a six-month effort to build a charge reconciliation dashboard internally rather than acquire a vendor solution, the decision-making framework behind that choice, and the measurable outcomes Willie expects across gross revenue, denial rates, and coder productivity. Willie also shares his perspective on agentic AI in authorization management, a registration quality assurance tool his team is developing, and his approach to change leadership through clear communication, change champions, and an authentic open-door policy.

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